Google is starting to roll out the December 2022 link spam update on December 14. It will take up to two weeks to complete.
Today, with our December 2022 link spam update, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results. The update launches today & will take about two weeks to rollout. Learn more: https://t.co/ACO2Ut8wmi— Google Search Central (@googlesearchc) December 14, 2022
This once again proves the importance of links for website promotion. And the fact that Google uses them as a ranking factor. But this time, the company wants to devalue even more links that were unnatural.
SpamBrain is our AI-based spam-prevention system. Besides using it to detect spam directly, it can now detect both sites buying links, and sites used for the purpose of passing outgoing links.Google Search Central
In conclusion, you must proceed with more accurate filtering of websites for your link building strategy. Especially targeting specific content topics related to your website. So let’s do it together with our careful websites selection!