The importance of Backlinks for off-page SEO

When it comes to optimizing your website for search engine rankings, every little thing matters. While you may know that the things on your website can affect your SEO and traffic, you may not know that there are factors outside of your site that can influence the success of your website. Here is everything you need to know about Off-Page SEO and the importance of backlinks.

What is Off-Page SEO?

Off-page SEO includes all of the things done outside of your website that can still help increase your ranking in search engines. Off-page SEO is about establishing your site as relevant, trustworthy, and authoritative so that the Google Search Algorithm ranks your site higher on the search engine rankings. Off-page SEO works to improve rankings by addressing how many times your site is mentioned or linked to other sites. Improving off-page SEO can help drive traffic to your site and increase the number of people who will see your site on the results page of their Google search.

Why is Off-Page SEO important?

While the full Google Search Results Algorithm is unknown, many experts believe that the algorithm that determines search engine rankings is based 50% on off-page SEO. Off-page SEO helps to establish your site as a reliable and trustworthy source of information. When other blogs or sites mention or link your site, it shows Google that you are a relevant source of information. The more trustworthy sites or blogs that link back to your site, the more important Google thinks your site is and therefore will rank it higher on the search engine ranking.

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The more backlinks that are published on other sites that lead back to your site, the more likely the Google algorithm is to increase your ranking in search results. Google measures your site’s credibility and relevance based on the number of backlinks that lead back to your content. If other high-quality and reliable sites are trusting your site enough to lead their readers to you, Google’s algorithm thinks that your site is valuable to provide higher up in search results.

backlinks, seo, link building

Google’s search algorithm not only measures the number of backlinks that lead to your site. They also measure the quality of the poster. The popularity of the linking site is a big factor in how drastically a backlink can improve your SEO. If a popular site includes your page as an internal link, Google may consider your site more authoritative. The algorithm also factors in if your backlinks are connected to the content on the posting site. This helps them cut off any fake sites or disengenuine backlinks. High-quality backlinks on reputable sites are the best way to improve off-page SEO and increase traffic on your site.

How can you increase Off-Page SEO?

The key to increasing off-page SEO is building a collection of sites and content that backlink to your site. One of the best ways to do this is to create consistent and relevant content. Other sites will be more likely to include backlinks to your site if you are posting relevant content. Great content can help support natural backlinks that can increase the authority of your site in the eyes of the Google Search algorithm.

  • Linkable assets like unique infographics can also help build backlinks across a variety of sites. Infographics are a great tool to increase backlinks because they can be utilized by many different sites that also publish similar content. The more that your infographic is used on other sites, the more backlinks you gather, and the higher your search engine rating goes.
  • Publishing guest posts on other websites can also help you build your catalog of backlinks. This is often a win-win scenario for many sites. You provide them with content, and they provide you with another authoritative backlink to help boost your site’s SEO.
  • Targeting broken links is another strategy to help you increase your backlink catalog. This includes reading through the content on sites within your niche and inspecting each of the links provided in each article. When you find a link that is broken and does not lead to an actual site you contact the site and offer your relevant content to replace the broken link. While this strategy requires a fair amount of luck in finding broken links, it is an opportunity to gather backlinks on sites that you may not have had the chance to work with.
  • Another common strategy for gathering backlinks is called the Skyscraper strategy. In the skyscraper strategy, you read through the content in your niche looking for a link that is used often on many different sites. You click the link and look at the linked content and then write a better article on the same topic. Once your content is complete you can reach out to the owners of the site that contains the backlink you have improved on and show them why yours is better. In many cases, websites want to publish the best possible content and may replace the old link with yours. You can then use this content to pitch your link to every single site that is using the inferior link that you have improved upon.
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Backlink outreach services like WhiteCat Outreach can help you build a collection of backlinks easily. These services provide backlinks across a collection of sites that they have a relationship with. Instead of contacting individual publications on your own, backlink outreach services does it for you.

WhiteCat Outreach Can help Increase Off-Page SEO and Improve your Rankings

WhiteCat Outreach provides backlink services that have been proven to improve SEO and increase site traffic. WhiteCat does the hard work for you and finds high-quality sites and blogs that will provide backlinks for your site improving your off-page SEO. With WhiteCat Outreach, maximizing your off-page SEO with backlinks on the best sites available is easy. Increase your traffic and turn your site into an SEO success story with the help of WhiteCat Outreach.

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