Guest posting effectively increases brand visibility, drives targeted traffic to your website, and builds high-quality backlinks. However, with the increasing competition in the digital space, it has become even more critical to measure the success of your guest posting efforts. The success of your guest posting campaign can be measured using a range of metrics, and understanding these metrics is crucial to ensuring that you are getting the most out of your guest posting efforts.
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In this article, we will discuss the critical metrics for measuring the success of your guest posting SEO efforts and how you can use these metrics to improve your campaigns.
Traffic Metrics
Traffic metrics are an essential aspect of measuring the success of your guest posting SEO efforts. These metrics will give you an idea of the number of visitors directed to your website from your guest posts.
The following are the key traffic metrics that you should be measuring:
Unique Visitors
Unique visitors refer to the number of distinct individuals that visit your website from your guest posts. This metric is an excellent indicator of the effectiveness of your guest posting campaign. A higher number of unique visitors means that your guest posts are attracting more people to your website, and you are getting more exposure for your brand.
Check here: https://www.similarweb.com/
Pageviews
Pageviews refer to the total number of pages viewed on your website from your guest posts. This metric is a good indicator of the engagement level of your visitors. A high number of pageviews means that your visitors spend more time on your site and are more likely to engage with your content.
Bounce Rate
Bounce rate refers to the percentage of visitors that leave your website after only visiting one page. A high bounce rate is a lousy indicator, as it means that your visitors are not finding what they are looking for on your site and are quickly leaving.
Backlink Metrics
Backlink metrics are an essential aspect of measuring the success of your link building SEO efforts. Backlinks are critical for improving your website’s ranking on search engines, and these metrics will give you an idea of the quality and quantity of backlinks you build from your guest posts.
The following are the key backlink metrics that you should be measuring:
Domain Authority (DA)
Domain Authority (DA) is a metric that measures the quality of a website. A high DA score means that the website is considered a high-quality site and is likely to influence search engine rankings strongly. The DA score of the website’s link to your site will affect the value of the backlink. A high DA score means the backlink will be more valuable to your site.
Check here: https://moz.com/domain-analysis
Page Authority (PA)
Page Authority (PA) is a metric that measures the quality of a specific page on a website. A high PA score means that the page is considered a high-quality page and is likely to influence search engine rankings strongly. The PA score of the page linking to your site will affect the backlink’s value. A high PA score means the backlink will be more valuable to your site.
Link Type
The type of link that you receive from your guest post or private blog network will also impact the value of the backlink. Do-follow links are the most valuable type of links, as they pass link juice to your site and are followed by search engines. No-follow links do not give link juice and are not followed by search engines, but they still provide value by helping to drive traffic to your site.