In the modern business landscape, new and old businesses are quickly turning towards online platforms to get maximum traffic. Google takes the lead as most startups launch their website there, which generally gives them decent ROI.
According to Statista, 16.5 percent of the American population is involved in startups. This level of competition saturates the Google search engine results, making it difficult for startups to leverage potential customers.Â
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If you’re also facing the same situation, then no need to worry, as we have tried and tested methodologies to help you drive traffic to your startup from Google. Let’s discuss them!
Proper SEO Optimization
To get traffic to your startup, you should first appear on the search engine, and this is possible with proper SEO optimization. Although SEO optimization has a series of steps, it initially starts with research and analysis. The key components involved in SEO are the following;
- Keyword research
- Competitors’ research and analysis
- Keywords optimization
- Content optimization
- On-page SEO
- Off-page SEO
- Technical SEO
For a startup, it’s better to use free tools and not invest in expensive ones until your website gains stability. There are a handful of free keyword research tools that allow you to find low-competition keywords.Â
Moreover, you can also get an idea about the content on which your competitors are ranking. Once you’ve collected appropriate information, start using the keywords in your content and website naturally. So, whenever a user searches for that keyword, your website appears first!
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Start Multichannel Marketing
To take your startup to a whole new level, you should not only limit your startup presence to one place. You can share the links of your startup on different other social media platforms. So, people who are looking for similar products or services can benefit from your international startup. This will definitely increase your overall traffic and boost sales! Google also considers it as the social signal which plays a vital role in boosting your website’s organic ranking.Â
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Create Interactive ContentÂ
Once you have leveraged good customers to visit your website, the next step is to make them stay there for a long time. This is possible when you create highly user-friendly and interactive content. For instance, you can add a touch of personalization to your startup that will allow people to have a humanizing relationship with you. You can also add a few rewards or quizzes to engage the customers and skyrocket your traffic.
Reward them in exchange for their emails and add those visitors to your marketing funnel. Now, whenever you launch a new product or publish an article, you have a definite customer base to interact with.Â
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Be More Discoverable
Make your startup more discoverable by listing it on different platforms like Yelp, GMB Businesses, etc. You can add your phone number, business information, web address, and other things to guide visitors to your site. Doing so will make your SEO optimization game stronger, and your startup will become more visible to potential customers.Â
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Collaborate with Other SitesÂ
Generally, Google isn’t a very friendly platform to rank your content if it doesn’t find authority and authenticity in it. If you fail to get good-quality backlinks, you may not get traffic on your startup site. Therefore, you should start working on building good links by doing the following.
- Guest posting
- Image/audio/video submissions
- Forum submissions
- Social bookmarking
- Profile backlinks
And many more!
Conclusion
Attracting maximum traffic to your startup from Google isn’t a tough task if you are aware of the top helpful tips. All you need to do is ensure proper SEO optimization, be more discoverable, and spread over other platforms, and you’ll see a quick boost in overall traffic!